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Attention: 5 predictions for the development trend of children's books in 2018.

Time2018/1/11PostedT & N Industrial / Foshan Linghang Colour Printing Co.,Ltd


What books do children read in 2018? Scholastic editors made a five-point prediction for this year's trends in children's books:


There will be more books to enhance the portrayal of female characters.


Non-fiction books for children continue to sell well.


Classic series and characters return in new stories.


Fantasy worlds and magical creatures will remain popular.


Practical hands-on books, especially STEM (science, technology, engineering, mathematics), will become increasingly popular with children.


The Scholastic book club President Judy Newman (Judy Newman) published in the latest in a series of projections, points out that the editor to the children's book market of the company and its potential has very deep insights, not only because they are in the classroom education wall charts of each month throughout the year with a wide range of choices, "but their professional knowledge to help more children at the right time to find the right books, encourage them to fall in love with independent reading."


Last year, she says, the company do basic trend prediction is correct, "the children prefer to laugh, for example, in the New York times bestseller list 52 consecutive weeks of author and illustrator, Dave peel (Dav Pilkey)" Wang Xing people "(Dog Man), the book is also our academic book club one of the most popular books."


"We are looking forward to seeing how will our forecast in 2018, just like looking forward to seeing more and more families are willing to spend time reading, laughing together, let the child's education and close to the reading and the relationship established between family through books."


However, while Scholastic is widely regarded as the world's largest publisher and publisher of children's books, not everyone in the company has a laugh.


"Scholastic's sales and profits have been declining year-over-year since the beginning of the second quarter as of November 30," said Jim Milliot, editor-in-chief of publishers weekly. But Dick Robinson, the company's chairman and chief executive, said that Scholastic was still on track to meet its initial financial targets set for 2018.


"Revenue fell 4 per cent year on year to $583m and operating profit fell 4 per cent to $107.2 million."


One of the toughest problems for Scholastic, according to milliot, is the lack of new harry potter books, which led to an 18 percent drop in second-quarter trade sales. In fact, if you combine the first two quarters of Scholastic2018, sales are down 13% from the same period in 2017.


Let's take a look at the top five predictions of Scholastic for 2018. Scholastic not only selects cases from its own catalog, but also references some of the works from other publishers' catalogs.


A strong female character.


Scholastic edit comments "we expect to see more new novel will serve as leading role with a strong female characters to set an example for the children", and pointed out in the first prediction of children's literature in 2018 there will be more of these roles.


"In addition, many new non-fiction works will explore the stories of women who are known in history or who have promoted the progress of modern society."


In a series of representative books, Scholastic chose the works published by him and also listed the books of both Simon&Schuster and Hachette publishing houses, including:


Marley Dias Gets It Done: And So Can You.


By Marley Dias: Scholastic.


This Little Trailblazer: A Girl Power Primer.


By Joan Holub: Daniel Rood: Simon & Schuster.


Malala 's Magic Pencil


Author: Malala Yousafzai illustration: Kerascoet press: Hachette.


You Should Meet: Women Who Launched the Computer Age.


By Laurie Calkhoven, Simon & Schuster.


Princess Truly in My magic, Sparkling.


By Kelly Greenawalt: Amariah Rauscher: Scholastic.


Two children's favorite nonfiction books.


Scholastic editor of "citizenship education" and "media literacy" special interest: "a lot of new non-fiction children's books will be through the protagonist's eyes leave the children in the book of the time, place and situation, and involves a variety of topics, from climate to the second world war, for example, to help the children to understand the complex topic. "


The categories include:


Difference Bees a Chance


Author: Bethany Barton: Penguin Random House.


Chasing King's Killer: The Hunt for Martin Luther King Jr.


By James l. Swanson: Scholastic.


Finding Gobi: Young Reader's Edition: The True Story of One Little Dog's Big Journey.


By Dion Leonard: Aaron Rosenberg.


Classic series and characters.


"In the past year, many movies and TV series have brought new generations of children to new understanding of traditional comics and characters in literary works." "Scholastic wrote.


"This trend will continue to continue in The Children's book, readers will also re-examine The Boxcar Children (van teenager, be judged as The national Children's books), The Magic School Bus (The Magic School Bus), Jigsaw Jones (" little detective Jones) in those memorable characters, a new story with as The world's new character and new born story line.


Motor Goose: Rhymes That Go.


By Rebecca Colby: Jef Kaminsky: Macmillan.


Motor Goose: Rhymes That Go.


By Rebecca Colby: Jef Kaminsky: Macmillan.


Sink or Swim: explore Schools of Fish.


By Judy Katschke: Scholastic.




In the biennial "family reading report" of Scholastic, books on exploring the world have contributed a lot to stimulating children's enjoyment of reading.


"Unicorn, narwhal (yes, we all know that they are really), and dragon will lead this year's reading aesthetic, this is a kind of children to explore the unique beauty and insistence of self. And these stories have an absolutely healthy sense of humor, after all, children read mainly for fun. "


The Thelma the Unicorn


By Aaron Blabey: Scholastic.


Nella the Princess Knight


By Christine Ricci: Alessandra Sorrentino: Random House.


Narwhal: Unicorn of the Sea.


Ben Clanton: Penguin Random House Canada Tundra Books.


A hands-on book that can be practiced.


For some time, NPD business development executive director Christine McLean (Kristen McLean) has stressed the "creator" content is becoming more and more important in children's literature, to encourage young readers use and development of creativity.


Scholastic editors finally a prediction and his views: "about for the children on STEM (science, technology, engineering and mathematics) education activities associated with the growing, therefore, will have more focus on the special coding activities, scientific experiments, such as content of the book."


In this case, Scholastic's Klutz series involves making nighttime lighting and creating 3D scenes that glow in the night.


My Little Night Light 'Idea Book'


Author: Klutz editors: Scholastic.


My First Learn To Draw.


By Melissa Webb: Silver Dolphin Books.


CoderDojo Nano: Make Your Own Game: Create With Code.


By Jurie Horneman: Scholastic.

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